Sergio Enrique Serrano is a graphic designer and artist born in Mexico, now living in Edmonton, Alberta, in Treaty No. 6. He received a BA in Design from the University of Alberta in 2009. His design client-work focuses mainly on the arts and education. His personal work uses the tools of graphic design to explore the shortcomings of visual communication and the narratives and interfaces humans create to understand themselves and their place in relationship to the world around them. He works primarily in print media creating images and objects that feel both familiar and unknown.